May 2006
Alterian
Alterian has acquired Dynamics Direct, a leading email marketing software provider
Petsky Prunier is pleased to announce the acquisition of Dynamics Direct, Inc. by Alterian Plc.
A leading global provider of integrated database marketing, customer insight and marketing execution solutions, Alterian provides a robust suite of technologies that help marketing services providers seamlessly integrate data visualization, selection and segmentation, campaign planning and post-campaign analysis. The acquisition of Dynamics Direct will enrich Alterian's current marketing suite by providing complementary and enhanced service capabilities in e-mail relationship management.
A team from Petsky Prunier LLC led by John Prunier served as exclusive financial advisors to Alterian and structured and negotiated the transaction on behalf of the company.
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