May 2007
AdOn Network
AdOn Network has been sold to Prime Visibility Media Group, a portfolio company of Bridge Investments
Petsky Prunier is pleased to announce the sale of AdOn Network, formerly known as MyGeek.com, to Prime Visibility Media Group, a portfolio company formed by Bridge Investments in connection with former media executives from NBC/Universal. AdOn Network is a rapidly growing online advertising network directly connecting advertisers to relevant consumers through a number of direct publisher relationships. Through its highly scalable and robust proprietary technology platform, AdOn Direct, the Company on behalf of its many clients serves a variety of advertising formats online, including banner displays, search listings, transition advertisements, pop-unders and CPC advertisements on behalf of its many clients. These advertising formats are delivered to relevant consumers based on the contextual, behavioral, geo-targeting and advertiser retargeting capabilities of the Company.
Lead investors in AdOn Network included Wasatch Venture Fund, International Venture Fund and Winfield Capital.
A team from Petsky Prunier LLC led by Sanjay Chadda served as exclusive financial advisor to AdOn Network and structured and negotiated the transaction on behalf of the Company.