November 2007
On Target Media
On Target Media LLC, a portfolio company of Alta Communications, has been sold to Catterton Partners
Petsky Prunier is pleased to announce the sale of On Target Media, LLC, d/b/a Healthy Advice Networks, to Catterton Partners, a Greenwich, Connecticut-based private equity firm with more than $2 billion of equity capital under management. Healthy Advice Networks is the leading out-of-home media company providing consumer health education and information across the largest network of physician office waiting rooms and examining rooms. Healthy Advice programs reach hundreds of millions of patient visits each year and help consumers and medical professionals make more informed health decisions. The Company designs and delivers award-winning health education digital programming and print materials that achieve measurable return on investment for the nation’s largest pharmaceutical and consumer packaged goods companies.
Alta Communications, a Boston-based private equity firm focused on the media and communications industries, invested in On Target Media in 2004 and helped propel the significant growth of the Company.
A team from Petsky Prunier LLC led by Sanjay Chadda and John Prunier served as exclusive financial advisor to On Target Media, LLC and structured and negotiated the transaction on behalf of the Company.
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