Brand Connections

Brand Connections, a portfolio company of The Cypress Group, has been sold to Veronis Suhler Stevenson

Petsky Prunier is pleased to announce the sale of Brand Connections to Veronis Suhler Stevenson, a New York-based private equity firm focused on the media, information and education industries, in partnership with Brand Connections' management team. The company was previously a portfolio company of private equity firm The Cypress Group.

Brand Connections is one of the largest out-of-home media and marketing companies in North America. The company provides integrated, venue-based media, marketing and promotion opportunities, including digital and billboard media, product sampling and event marketing, reaching target groups of consumers in a variety of venues, including airplanes, hotels, cruise ships, outdoor sports and recreation environments and universities. The company's SkyMedia network, which it acquired in 2006, is the sole provider of all airline and transportation-related tray table advertising in the US and Europe.

A team from Petsky Prunier, led by Sanjay Chadda, served as exclusive financial advisor to Brand Connections and initiated, structured and negotiated the transaction on behalf of the company. This is the second time Petsky Prunier has advised the company in a recapitalization.