May 2008
Interactive Prospect Targeting Holdings
Petsky Prunier announces transaction in the Interactive Advertising Industry
Petsky Prunier is pleased to announce it has advised the Board of Interactive Prospect Targeting Holdings Plc (LON: IPH) (IPT) on the Company’s discussions with a number of parties regarding a possible offer for the public Company. IPT held a leadership position and was a pioneer in online direct marketing services, both in the UK and France. Petsky Prunier advised the Company and its Board of Directors on the sale of IPT’s UK-based, online customer acquisition and email list rental operations, including the Web properties MyOffers.co.uk and WebBrands.co.uk, to a management-backed group sponsored by Volvere PLC.
A team from Petsky Prunier, led by Michael Petsky and Matthew Kratter, served as co-advisor to IPT for the public company discussions and served as advisor for the sale of the UK operations to Volvere.