July 2009
Tree.com
Petsky Prunier announces transaction in the Interactive Advertising Industry
Petsky Prunier advised Tree.com, Inc. (Nasdaq: TREE) on the acquisition of certain assets of Done Right!®, an online directory service providing trusted lead generation and marketing services for home improvement professionals across the country. Tree.com is a leading marketplace providing consumers access to businesses and professionals when searching for products and services essential to key decisions in their lives. The broad array of services Done Right! offers, as well as the company's differentiated approach to screening its network of home service professionals, will play an integral role in fueling Tree.com’s growth into this new vertical.
A team from Petsky Prunier served as exclusive financial advisor to Tree.com.
ADDITIONAL RESOURCES