Nimblefish

Nimblefish's Innovative Software Services Include Ability to Integrate Direct Mail, Email, Web, PURL, and Variable Video Components into 360 Degree Customer Prospecting and Engagement Programs

Petsky Prunier is pleased to announce it has advised Nimblefish Technologies, a provider of multi-channel marketing software services to leading retail, technology, telecom, and hospitality companies, among others, on the sale of the company to R. R. Donnelley & Sons Company (Nasdaq:RRD).

Nimblefish's innovative software services include integrating direct mail, email, web, PURL, and variable video components into multi-touch, multi-channel customer prospecting and engagement programs. Among Nimblefish's strategic products is Nurture, which enhances customer relationship management programs with highly personalized, direct multi-channel communications that speak to the individual interests of each prospect and customer.

The addition of Nimblefish's products will increase the range of multi-channel solutions that R.R. Donnelley provides to its customers and will enable customers to draw on R.R. Donnelley for automated programs that touch customers and prospects with intelligent, rules-based messaging that is responsive to their interests and actions. Nimblefish's products and services will leverage Donnelley's extensive digital platform, which offers the ability to personalize communications in quantities from one to millions, while taking advantage of Nimblefish’s marketing scale, creative resources, and direct response expertise.

A team from Petsky Prunier, led by John Prunier and Dylan Kearns, served as exclusive financial advisor to Nimblefish.

ADDITIONAL RESOURCES

• Nimblefish Technologies
• R.R. Donnelley