Direct Group

Petsky Prunier is pleased to announce it has advised Direct Group on the sale of its fulfillment and database management divisions to Budco, a leading fulfillment and direct marketing company. The acquisition strengthens Budco's current fulfillment and database management capabilities and expands the organization’s overall geographic footprint.

Prior to the acquisition, Budco's fulfillment and direct marketing operations included three Michigan-based facilities, a California-based strategic fulfillment partner and additional satellite offices in California, New Jersey and Florida. Operations will now expand to include a fulfillment center located in Robbinsville, New Jersey and a database management and marketing analytics group located in Piscataway, New Jersey. This provides Budco with complete coast-to-coast operations.

Budco will continue to be headquartered in Highland Park, Michigan. The staff and facilities located in Robbinsville and Piscataway, New Jersey, will remain in operation. Additionally, members of the Direct Group's executive management team will join Budco's executive management team, including Direct Group's chief strategy officer Matt Graham and vice president of database marketing Ken Palma. Don McKenzie will continue to lead Direct Group as president and CEO and will join the board of directors of Budco as vice chairman.

A team from Petsky Prunier, led by Sanjay Chadda and Michael Petsky, served as exclusive financial advisor to Direct Group.

ADDITIONAL RESOURCES

• Budco
• Direct Group