eCircle

Leading Email Marketing Services Company Will Fund Growth of Proprietary Technology Platform, Expand into New Products, Services and Markets

Petsky Prunier is pleased to announce eCircle AG, one of the leading email marketing service providers worldwide, has received a majority investment of more than €60 million from TA Associates, a leading growth private equity firm. The substantial investment by TA will help the fast growing company extend its technology platform and expand into new products, services and markets.

Founded in 1999, award-winning eCircle provides a complete range of email marketing solutions. The company’s offerings include high-performance email marketing software, permission marketing databases, and professional services for email marketing. More than 550 enterprise clients are currently running eCircle’s eC-messenger web-based email marketing software, and the company has a transmission volume of more than five billion emails per quarter (as of Q4 2009). Clients include Argos, Nintendo, Otto Group, and Samsung, among others. eCircle is headquartered in Munich, with more than 200 employees spread across offices in Germany, the UK, France, and Italy.

A team from Petsky Prunier, led by John Prunier, served as financial advisor to eCircle.

ADDITIONAL RESOURCES

• eCircle AG
• TA Associates, Inc.