Alloy

Petsky Prunier is pleased to announce it has advised Alloy, Inc., on the divestiture of its On Campus Marketing division to Dominus Capital.

On Campus Marketing is one of the largest providers of affinity programs for universities and colleges across the United States. The company utilizes university-branded direct marketing targeted at the parents of college students to sell a diverse group of products and services, including staples such as custom-sized linens, personalized diploma frames, and care packages. The company has relationships with more than 900 higher-education institutions across the country and reaches more than two million unique households annually.

Alloy is a leading provider of innovative youth-focused media and full-scale marketing programs. Over the past decade, Alloy has created or owned some of the world’s most important youth entertainment franchises, including Gossip Girl, Pretty Little Liars, Vampire Diaries, Sisterhood of the Traveling Pants, Channel One News, and Alloy Digital. With a diverse array of media and marketing services in digital, display advertising, direct mail, content production, and educational programming, Alloy reaches one in every three young people nationwide every day and works with more than 1,500 marketers, including half of the Fortune 200.

Dominus Capital is a leading private equity firm focused on making control investments in North America middle-market companies in the business services, general industrial and consumer products sectors. For more information on Dominus Capital, please visit www.dominuscap.com.

A team from Petsky Prunier served as financial advisor to Alloy, Inc.

ADDITIONAL RESOURCES

• Alloy
• On Campus Marketing
• Dominus Capital