April 2011
Symphony Technology Group
Petsky Prunier advises Symphony Technology Group on its acquisition of ImpactRX
Petsky Prunier is pleased to announce it has advised Symphony Technology Group in connection with its acquisition of ImpactRx, a pioneer in measuring the impact of promotion on physician prescribing behavior.
Founded in 2000 and headquartered in Mount Laurel, New Jersey, ImpactRx’s longitudinal panels of high value, iPhone-connected physicians are the exclusive source of continuously-captured promotion and treatment data. Through its proprietary methodology, the company annually captures one million details and three-million treatment decisions, fueling its unique ImpactData™ industry database. ImpactRx leverages this unprecedented intelligence with custom research and analytics to provide insightful solutions to pharmaceutical mar keting and sales decision makers.
Symphony Technology Group, based in Palo Alto, California, is a leading private equity firm with a strategic focus on data, analytics, and technology-enabled services companies. The firm has nearly a decade of experience partnering with its portfolio companies to leverage data, technology, and analytics to deliver breakthrough insights for customers and to expand operations in a cost-effective, timely, and thoughtful fashion.
“The acquisition and investment by Symphony Technology Group will allow ImpactRx to develop its unique capabilities further and continue to respond to its clients’ emerging information and analytical needs. In addition, integrating the company’s proprietary syndicated data set with external secondary and custom data resources, while leveraging STG’s vast data modeling and analytics expertise, will enable ImpactRx to deliver the comprehensive, multi-channel solutions its clients need to grow their businesses in today’s complicated and competitive biopharmaceutical marketplace,” ImpactRx president and CEO Richard Altus, will continue to lead the company.
A team from Petsky Prunier, led by Christopher French, served as financial advisor to Symphony Technology Group.
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