MyThum

Petsky Prunier is pleased to announce it has advised MyThum, one of North America's largest mobile marketing and gateway solution providers, on its sale to OLSON, a brand communications agency and a portfolio company of KRG Capital Partners.

MyThum, based in Toronto, is a full-service mobile marketing agency and gateway solutions provider that connects brands to communities through mobile devices. Through proprietary technology, access to wireless networks, and deep understanding of how people use mobile devices, the company develops and executes mobile strategies for clients to engage, interact, and build lasting relationships.

Minneapolis-based OLSON is one of the top 10 independent, full-service agencies in North America. The now 400-person-strong agency is dedicated to building and activating brand communities by combining insight, ingenuity and accountability. Holistic by design, OLSON aims to be the leading brand connection agency in the world by providing brand strategy, advertising, mobile, interactive, social engagement, public relations, design, media, loyalty, and analytics for the world's most respected brands.

The combination with MyThum will create OLSON mobile, an industry-leading mobile marketing discipline that will serve clients across North America. MyThum's co-founder Michael Carter will serve as OLSON mobile's new president and will remain based in the agency's Toronto office. Together, the new OLSON mobile boasts a combined client list in Canada and the U.S. that includes existing OLSON clients, such as Target, Capital One, and Bauer Hockey, and MyThum clients including MolsonCoors, Live Nation, Ontario Lottery Group, Ford, Atlantic Lottery Corporation, Sony, and Sears Canada.

A team from Petsky Prunier, led by Michael Petsky, served as exclusive financial advisor to MyThum.

ADDITIONAL RESOURCES

• MyThum Interactive
• OLSON