Alloy

Petsky Prunier is pleased to announce it has advised Alloy, Inc. on the sale of its Niche Market Media Buying Business to Prospect Capital.

Alloy’s Niche Market Media Buying Business is a leading provider of media buying services targeting college students, military personnel, and multicultural groups. The company provides advertisers with access to these difficult-to-reach demographics through targeted media publications, owned out-of-home assets, and on-site marketing and sampling programs. Over its multi-decade history in the media industry, the company has developed relationships with media publishers at thousands of colleges and all major military bases in the United States.

Alloy is a leading provider of media and entertainment for the millennial generation. With a combination of original content creation, high quality production, and impactful distribution channels, Alloy connects with a high concentration of active youth and young adult consumers. Under the Alloy corporate umbrella, Alloy Entertainment creates Nielsen top rated TV shows, popular movies and industry recognized digital series, along with a record number of New York Times best-selling books; Alloy Digital operates the top ranked media and advertising network of youth targeted websites, according to comScore Media Metrix; Award-winning Channel One operates the leading television news network for teens.

Prospect Capital is a closed-end investment company that lends to and invests in private and microcap public businesses. The firm’s investment objective is to generate both current income and long-term capital appreciation through debt and equity investments. "We are pleased to be investing in a market leader in the niche media marketing industry," said Jason Wilson, a principal of Prospect Capital Management. "Our investment demonstrates Prospect's ability to make 'one-stop' combined debt and equity investments as one of Prospect's strategies to drive yield and total return for our shareholders."

A team from Petsky Prunier served as exclusive financial advisor to Alloy, Inc.