New Track Media

January 21, 2014 (New York, NY) – Petsky Prunier is pleased to announce it has advised New Track Media, LLC, a consumer enthusiast media and commerce company, on its sale to F+W Media, Inc. New Track Media was a portfolio company of private equity firm BV Investment Partners.

New Track Media is an integrated consumer enthusiast media company with operations in publishing, digital media, broadcasting, video, licensing, merchandising, eCommerce, and events. The company's products and services are organized around various special interest subject areas, including select craft categories, woodworking, and astronomy. The company was formed in 2006 by BV Investment Partners and CEO Stephen J. Kent with the objective of acquiring established properties in a limited number of enthusiast subject areas and then building those properties through organic development and add-on acquisitions.

The New Track acquisition adds three robust direct-to-consumer catalog businesses with more than 12 million members. The total F+W eCommerce division now includes 30 individual community-based stores, with more than 20 million individual consumer orders annually and revenues in the tens of millions. The acquisition adds eight eCommerce storefronts, three consumer catalog brands, 13 magazines, 45 special interest publications (SIPs), 37 consumer events (with more than 100,000 attendees), three affinity clubs, and two retail shops to F+W Media’s portfolio and will add tens of millions in revenue increasing total company revenues by nearly 40 percent. New Track operates from eight offices and two retail locations.

A team from Petsky Prunier, led by Sanjay Chadda, Michael Petsky, and Matthew Kratter, served as exclusive financial advisor to New Track Media.