Parature

Canaccord Genuity acts as exclusive financial advisor to Parature on announced acquisition by Microsoft

Canaccord Genuity is pleased to announce that its client, Parature, a leading provider of cloud-based customer service software, has entered into an definitive agreement to be acquired by Microsoft (Nasdaq “MSFT”).  Canaccord Genuity acted as exclusive financial advisor to Parature in connection with the agreement that was announced on January 7, 2014.  The terms of the agreement are not being disclosed.

Parature is a leading provider of cloud-based customer service software to midsize and enterprise organizations.  The Company has a well-earned reputation for outstanding customer service with 70 million users worldwide and more than 500 well-known brands, including Ask.com, the United States Environmental Protection Agency, IBM, Saba Software Inc., Tagged Inc. and Threadless. The company also received the 2013 Frost & Sullivan Customer Value Enhancement Award for using social media to help organizations deliver outstanding customer service.   Parature, based in Herndon, Virginia, was founded in 2000 and is backed by prominent venture capital firms Accel Partners, Sierra Ventures and Valhalla Partners.