Centerfield

November 9, 2015 (New York, NY) – Petsky Prunier is pleased to announce it has advised Centerfield Media Holdings on its significant growth recapitalization from H.I.G. Growth Partners in partnership with Centerfield co-founders Jason Cohen and Brett Cravatt.

Centerfield is a digital advertising technology company that is focused on real-time biddable media enabling the targeting and acquisition of high-performing, high-lifetime value customers for its clients across numerous industries. The company leverages a proprietary and purpose-built end-to-end technology platform to automatically optimize each part of the customer acquisition, education, and conversion process. The platform technology empowers Centerfield to identify and acquire customers across a variety of digital platforms, including search, display, and others, at scale for its end clients.

The funding will support Centerfield’s ongoing investment in world-class technology and help expand its product and service offering in existing and new industry verticals. 

H.I.G. Growth Partners, the growth capital investment affiliate of H.I.G. Capital, seeks to make both majority and minority investments in strong, growth-oriented companies throughout North America, South America, and Europe. The firm invests across various industries, but focuses on specific high-growth sectors in the technology, healthcare, internet and media, consumer products, and technology-enabled financial and business services sectors.

A team from Petsky Prunier, led by Sanjay Chadda, John Prunier, and Dylan Kearns served as exclusive financial advisor to Centerfield.