Deluxe Corporation

January 6, 2017 (New York, NY) – Petsky Prunier is pleased to announce it has advised Deluxe Corporation (NYSE: DLX), one of the largest providers of marketing services to financial institutions and small businesses, on its acquisition of First Manhattan Consulting Group (“FMCG Direct”), a leading provider of data-driven marketing services for financial institutions, for $200 million.

Based in New York City, FMCG Direct is a provider of industry leading targeted marketing campaigns that leverage proprietary multi-sourced data sets and insights to generate compelling business cases and exceptional return on investment for financial institutions. The FMCG Direct suite of services will become part of the Deluxe Marketing Services portfolio operating as a business of Deluxe Financial Services, a leader in check program management, marketing analytics for customer acquisition, customer loyalty programs, and treasury management services to financial institutions. Combining the strengths of Deluxe’s deep background in the financial services space with FMCG Direct’s data and analytics, the acquisition will give current and future clients differentiated capabilities to grow revenues profitably, acquire new accounts, and deepen customer relationships.

Deluxe is a growth engine for financial institutions and small businesses. Deluxe offers industry-leading programs in checks, customer acquisition, fraud prevention, and profitability for its approximately 5,100 financial institution customers. Deluxe is also a leading provider of checks and accessories sold directly to consumers. In addition, nearly 4.5 million small business customers access Deluxe's wide range of products and services, including customized checks and forms, as well as website development and hosting, email marketing, social media, search engine optimization, and logo design.

Petsky Prunier, with a team led by Sanjay Chadda, John Prunier, and Colleen Filipo, served as exclusive financial advisor to Deluxe Corporation.