Oxyma

CG Results advises the management shareholders of Oxyma on becoming part of Merkle

Dentsu Aegis Network announced that is has acquired Oxyma Group, a leading performance marketing agency in the Netherlands and Dubai. CG Results is delighted to have advised the management shareholders of Oxyma. Oxyma Group will be rebranded as Merkle, and all agencies as a Merkle company.

Oxyma’s footprint in the Netherlands, coupled with the company’s people-based marketing skills, complement Merkle’s EMEA business. Oxyma comprises a group of five specialist agencies for CRM, paid, owned, and earned media. Its capabilities reflect Merkle’s core services, delivering personalisation at scale through CRM, loyalty, digital, and media capabilities to clients in the media, telecommunications, retail, travel & leisure, utility, CPG, financial services and automotive industries.