Match Marketing Group

July 19, 2018 (New York, NY) – Petsky Prunier is pleased to announce it has advised Match Marketing Group Inc., a leading North American omnichannel marketing services firm, on its sale to Southfield Capital, a premier middle-market private equity firm. Match was previously a portfolio company of Beringer Capital.

Match Marketing Group provides a suite of end-to-end marketing services focused on driving consumer demand and sales conversion. The company offers strategy, insights and data analytics, social and digital media, shopper marketing, experiential, merchandising, and retail solutions. Match has more than 500 employees across eight offices in the U.S. and Canada, with headquarters in Norwalk, Connecticut and Toronto, Ontario.

The company’s marketing services platform is deeply rooted in the understanding of consumer preference and sales conversion, combining data-driven insights with award-winning creative and flawless execution. DDX, Match’s proprietary data analytics platform, publishes, manages, and optimizes content based on consumer motivations, driving conversion in digital, as well as enhancing performance in experiential, retail marketing, and merchandising, among other areas.

Match partners with many of the largest consumer product companies, including Diageo and MARS Canada, among others. The company also serves other category leaders, such as Progressive, Ford Motor Company, and Adidas.

Southfield Capital is a private equity firm that invests in high-growth, lower middle market companies in the outsourced business services sector. The firm partners with management to scale the business through a combination of organic and acquisition growth strategies.

Petsky Prunier, with a team led by Sanjay Chadda and Lexia Schwartz, served as the exclusive financial advisor to Match Marketing Group and Beringer Capital.