W2O Group

CG Petsky Prunier Advises W2O on its Investment from New Mountain Capital

CG Petsky Prunier is pleased to announce it has advised W2O Group, the leading independent provider of analytics-driven, digital-first marketing communications to the healthcare sector, on its investment from New Mountain Capital. W2O was previously a portfolio company of Mountaingate Capital.

Founded by chief executive officer Jim Weiss in 2001, W2O is the leading independent provider of analytics-driven, digital-first marketing services and communications to the healthcare sector. W2O applies proprietary analytics models, methodologies, and approaches in a digital world to design precise communications and marketing strategies to deliver sustained business results. Since the firm’s acquisition by Mountaingate Capital in 2016, W2O’s revenues have more than doubled from nearly $100 million in 2016 with more than 400 people to projected revenue in excess of $200 million in 2019 with nearly 800 people. W2O maintains 15 offices across the United States and in Europe.

In partnership with Mountaingate, W2O grew both organically, by hiring key talent and making focused investments to expand and enhance its highly integrated technology and service offerings, as well as via three strategic acquisitions – Pure Communications, Marketeching, and Sentient. The investment from New Mountain Capital aligns with an inflection point for W2O’s own evolution, as well as for the healthcare industry, which continues to be impacted by technology at an unprecedented pace. The partnership with New Mountain will allow W2O to control its own destiny and pursue its goal of “Becoming The Best” for its clients with investments in key areas that enable the company to maintain its entrepreneurial culture, commitment to innovation, and unparalleled client focus. W2O will continue its mission to make the world a healthier place through marketing communications, competing effectively in a mobile and digital world through both traditional and non-traditional media channels guided by next-generation analytics. The company will continue to be led post investment by CEO Jim Weiss and president Jennifer Gottlieb, who will both also serve on the board of directors.

New Mountain Capital is a New York-based investment firm that emphasizes business building and growth, rather than debt, as it pursues long-term capital appreciation. The firm currently manages private equity, public equity, and credit funds with more than $20 billion in assets under management. New Mountain seeks out what it believes to be the highest quality growth leaders in carefully selected industry sectors and then works intensively with management to build the value of these companies.

CG Petsky Prunier, with a team led by Sanjay Chadda, Christopher French, and Lexia Schwartz, served as financial advisor to W2O and Mountaingate Capital.