Livingbridge

CG Results International advises Livingbridge on its investment into data-led marketing agency, Brainlabs

We are delighted to announce that CG Results International has advised Livingbridge, one of the UK’s leading mid-market private equity investors, on its investment into the award-winning, fast growing marketing agency, Brainlabs.

Livingbridge announced today that it will support Brainlabs’ acquisitive growth strategy, building a pipeline of merger targets with expertise in SEO, content, production, data and email, to complement its performance marketing capability.

Founded in 2012, Brainlabs has grown organically from one to 240 people in just seven years. It has also been placed 1st in Deloitte’s Tech Track Fast 50, 5th in the Financial Times fastest growing companies in Europe, 5th in the Sunday Times Best Small Companies to Work For, and Masters of Marketing Agency of the Year two years in a row.

Working with a roster of leading brands including Formula1 and TUI, Brainlabs provides a single solution marketing model bringing together technology, biddable agency services and consultancy.

CEO, Daniel Gilbert, left Google to set up Brainlabs in his parents’ attic, having seen an opportunity to disrupt the marketing industry with an innovative, scientific approach. The business looks to take advantage of a hugely expanding market with the forecast of the UK & US addressable market for performance marketing set to grow to £3.3bn by 2021. Brainlabs is headquartered in London and has grown its overseas presence through the 2017 opening of a US office in Texas, where the business has seen rapid growth.

The investment is being made through Livingbridge’s Enterprise fund and will support Brainlabs’ acquisitive growth strategy, building a pipeline of merger targets with expertise in SEO, content, production, data, and email to complement its performance marketing capability.

This transaction reinforces our expertise advising innovative businesses in the marketing services space and is already our 5th transaction in 2019.