Adweek

CG Petsky Prunier Advises Adweek, a Portfolio Company of Beringer Capital, on its Sale to Shamrock Capital

CG Petsky Prunier is pleased to announce that it has advised Adweek, an industry leader in coverage of the advertising and brand marketing ecosystem, on its sale to Shamrock Capital.  Adweek was previously a portfolio company of Beringer Capital, a leading private equity firm that invests in technology-led companies that serve leading brands. Beringer Capital partners with founders and management teams to build significant businesses through a combination of organic growth and add-on acquisitions.

Adweek is the leading source of news and insight serving the brand marketing ecosystem. First published in 1979, Adweek's award-winning coverage reaches an engaged audience of more than six million professionals across platforms including print, digital, events, podcasts, newsletters, social media, and mobile apps. As a touchstone of the advertising and marketing community, Adweek is an unparalleled resource for leaders across multiple industries who rely on its content to help them do their jobs better.

Over the past four years, management has expanded Adweek’s focus beyond its award-winning journalism to include a burgeoning education platform, three leading industry tentpole events (Brandweek, Challenger Brands, and NexTech), a premium corporate subscription offering, and deeper connections with the chief marketing officer community through the acquisition of CMO Moves. The executive team, led by CEO Jeffrey Litvack, will collaborate with Shamrock to expand the company’s offerings and enhance Adweek’s brand and leadership position, both organically and through acquisitions.

Shamrock Capital is a Los Angeles-based investment firm with approximately $1.9 billion of assets under management, investing exclusively in the media, entertainment, and communications sectors. Shamrock was originally founded in 1978 as the family investment company for the late Roy E. Disney and has since evolved into an institutional money manager with a leading group of investors including endowment and pension funds. Shamrock partners with strong management teams and takes an active, collaborative approach to creating value in each investment.