Trailer Park

Canaccord Genuity Advises Trailer Park on its Growth Investment from Erie Street and Origami Capital Partners to Fuel Next Phase of Growth

Global Leader in Entertainment Marketing Doubles Down On Talent, Technology Innovation, and International Expansion

Canaccord Genuity is pleased to announce that it has advised Trailer Park Group, the global leader in entertainment marketing and content production, on its growth investment from Erie Street, an advisory firm that works with founders and management teams to achieve next-level growth, and private equity firm Origami Capital Partners.

Trailer Park Group is the industry leader in entertainment marketing and content production. Headquartered in Hollywood, with additional locations in New York, London, and Mumbai, Trailer Park provides best-in-class strategy, creative, and production expertise across AV and Content (Trailer Park), Design (Art Machine), and Live-Action and Experiential (Mirada Studios)—delivering campaigns that simultaneously generate stopping power and talk value via break-the-internet creative.

Since its founding in 1994, Trailer Park has remained nimble and forward-thinking in its approach to the changing entertainment marketing landscape and counts many of the world’s most successful brands, media companies, networks, studios, and streamers among its longstanding client partners. Over the last 18 months, the company has consistently delivered world class creative and 360 campaign management amid a seismic shift in consumer behavior and increased demand for digital entertainment content.

Trailer Park Group will retain its name and remain independent, with CEO Rick Eiserman continuing his leadership role. The investment allows the company to meet evolving customer needs and further its competitive advantage across the entertainment market landscape—through industry-leading production innovation, international expansion to serve more clients globally, and state-of-the-art technology systems to support Trailer Park’s award-winning talent, whether they are working from the office or home.

A strategic and operational growth partner, Erie Street is a Chicago-based, independent advisory firm leveraging its operational heritage and entrepreneurial spirit to work with founders and management teams to achieve next-level growth. The firm brings corporate advisory, operational excellence, and go-to-market strategies to highly disrupted and changing business environments to mitigate risk, realize potential, and deliver exceptional value. Erie Street is led by founder, chairman and CEO Terry Graunke, a proven leader in the marketing services and digital communications industry.

With approximately $1 billion of assets under management, Origami’s investment strategy spans private equity, private credit, and real estate, with an emphasis on providing creative liquidity solutions and flexible primary capital to companies and other fund managers or institutional owners of privately held assets.

Canaccord Genuity, with a team led by Sanjay Chadda and Matthew Kratter, served as exclusive financial advisor to Trailer Park Group.