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December 2021

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Financial Advisor to BVA on its Sale to The Stable
Technology M&A Advisory Financial Sponsors

Canaccord Genuity Advises Shopify Commerce Agency BVA on its Sale to The Stable

Canaccord Genu​​​​​​​ity is pleased to announce it has advised Shopify Plus expert Brand Value Accelerator (BVA) on its sale to The Stable Group, a commerce agency helping connect brands and consumers across all channels. BVA was previously a portfolio company of August Spark; the Stable is a portfolio company of Growth Catalyst Partners.

BVA, which launched in 2013, is one of the pioneer agencies in the Shopify ecosystem. It has designed, developed, and optimized direct-to-consumer storefronts for high-profile brands, such as Avocado Mattress, Black Rifle Coffee, Chubbies, Draper James, NOBULL, Pit Viper, Red Bull, Untuckit, and many others. With the largest and most versatile client roster in the industry, BVA has launched more brands on Shopify Plus than any other agency and currently manages a client portfolio that generates nearly one billion dollars annually in gross merchandise volume (GMV).

In 2018, NY-based August Spark took a majority interest in BVA with the goal of building out a portfolio of technology and marketing services to help digitally native brands accelerate their e-commerce and digital initiatives. Since then, the agency has grown organically in size and capabilities, while also bolstering its existing technology and digital-media capabilities.

The Stable is a fully integrated commerce agency helping consumer brands activate across all channels of commerce, with offices in Minneapolis, Bentonville, and Seattle. With client roster that includes quip, Ring, and Cora, among others, The Stable has grown from a retail-services firm to a fully integrated agency spanning physical/digital retail, media, brand development and analytics, and insights services.

Along with its acquisition of BVA, The Stable announced its purchase of Shopify agency Zehner. The Stable now employs more than 500 people, with offices in Minneapolis, Bentonville, Seattle, Los Angeles, Vancouver, and virtually across the U.S.

Canaccord Genuity, with a team led by JP Michaud and Ben Lunka, served as the exclusive financial advisor to BVA and August Spark.