February 2021
StackCommerce
CG Petsky Prunier Advises Leading Commerce + Content Platform StackCommerce on its Sale to TPG
CG Petsky Prunier is pleased to announce it has advised StackCommerce, leading commerce and content platform for digital publishers and influencers, on its sale to Integrated Media Company (IMC), the digital media investment arm of private equity giant TPG.
StackCommerce is the leading product discovery platform for publishers and brands. The company’s award-winning solution allows users to discover and purchase products on the publisher sites they visit daily. StackCommerce provides more than 5000 merchants and retailers with unmatched exposure through product listings and shoppable articles. For publishers, the company powers white-labeled e-commerce shops with on-site checkout for readers. StackCommerce has helped more than 1,000 publishers monetize with commerce, including Yahoo!, CNN, Hearst, Mashable, NY Post, TMZ, MarketWatch, and more. The company’s partners have earned more than $175 million on the commerce platform, which also reported a 50 percent increase in gross sales in 2020 over the previous year.
Founded nearly a decade ago, StackCommerce has reimagined affiliate commerce for publishers by enabling them to own the customer data and user experience from top to bottom. The company has helped publishers build and scale a new revenue stream from shoppable content at a higher rate with access to industry-leading commerce tools and services that are used for content creation services, user acquisition.
The opportunity to enable digital publishers and other influencers to monetize through commerce is becoming increasingly important as an alternative to traditional ad sales. TPG’s investment in StackCommerce will help the IMC platform continue bring customers the best products that grow publishers’ revenue streams.
Integrated Media Company, LLC is a TPG portfolio company thematically investing across the digital media landscape. Launched in 2018, IMC’s mandate is both financial and strategic, providing greater flexibility with regards to investment size, term, and portfolio construction. IMC’s investments are oriented in verticals, allowing for additional acquisitions and organic investment in pursuit of growth.
CG Petsky Prunier, with a team led by Sanjay Chadda, Matthew Kratter, and Christopher Heasman, served as exclusive financial advisor to StackCommerce.
