Social Method

CG Petsky Prunier Advises Premier Performance-Based Media and Social Creative Company Social Method on its Sale to Power Digital

Partnership Creates One of The Largest Tech-Enabled Performance-Based Marketing Services Companies Powering E-Commerce

CG Petsky Prunier is pleased to announce it has advised Social Method, one of the fastest-growing data-driven digital media buying and creative companies in the country, on its sale to Power Digital, a portfolio company of Periscope Equity. 

Social Method specializes in performance-based Facebook and Instagram media and creative services, with a hyper-focus on driving a high return on business outcomes and revenue growth. The agency was designated with Facebook’s highest distinction in 2019 as a Premium Facebook Marketing Partner spending more than $500 million in ad spend.  Social Media analyzes ad data and produces innovative creative content engineered to drive a high return on ad spend for clients across the e-commerce, CPG, and Healthcare verticals, including TOMS, Gibson Guitars, Colgate, Goldbelly, and Stance.

Social Method was launched in 2015 with the belief that e-commerce social advertising could be highly profitable for consumer brands. Over the last five years, the agency has grown to a team of more than sixty across three cities, including Washington, D.C., New York City, and Tel Aviv, Israel.

Power Digital is a leading, data-driven marketing company that is nationally recognized for its ability to combine the best of art and science. As a full-service firm, the company offers best-in-class services, including SEO, Content Marketing, Paid Media, Social Media Marketing, Public Relations, Influencer Marketing, Email +SMS, Conversion Rate Optimization, Amazon Marketing, and Web Development. Power Digital is hyper-focused on helping brands scale revenue and increase profits by using data and analytics to guide strategy, ultimately driving irrefutable value for clients.

Unique to Power Digital is its proprietary, machine-learning platform SPRnova™, which can analyze any business’s growth opportunities with a corresponding roadmap of how to execute and track progress across every marketing channel.  Leveraging its team of the nation’s leading consumer strategists, creatives, and data scientists, Power Digital provides scalable and tangible marketing solutions for each stage of the funnel and for every milestone of the consumer journey.

The combined companies offer e-commerce clients a true end-to-end paid and organic digital marketing solution, with a technology solution at the core of it all. Merging Social Method’s paid social expertise and creativity with Power Digital’s multi-channel digital approach delivers an ideal, single solution to clients’ growth marketing needs. The partnership will enable Social Method’s clients to have access to a full suite of paid and organic marketing services powered by Power Digital’s proprietary technology solution SPRnova™, while Power Digital’s clients will now have expanded paid and social creative capabilities through Social Method’s offerings.

Over the past two years, Power Digital has undergone a period of rapid growth and transformation, acquiring and integrating best-in-class, founder-led companies and technologies. Working alongside Periscope Equity, an entrepreneurial private equity firm that invests exclusively in lower-middle market technology-enabled service and software companies, has enabled Power Digital to identify and develop impactful strategic partnerships across the marketing ecosystem, putting them on the path to be one of the most highly-valued and respected private marketing companies in the world.

Periscope Equity is a Chicago-based private equity firm focused on investments in technology-enabled service and software companies across – Digital Marketing, Healthcare Technology, Security Solutions, and Business Process Automation.  Periscope specifically targets companies that are founder-owned, with mission-critical products and service offerings, a history of sustainable profitability, and known avenues to accelerate growth.  In alignment with proven management teams, Periscope provides strategic, operational, and commercial expertise to drive superior investment returns.

CG Petsky Prunier, with a team led by Snjay Chadda, served as exclusive financial advisor to Social Method.