Court Square Capital

Canaccord Genuity Advises Court Square on its Significant Investment in Video Tech Leader Connatix

Investment will Help Advance M&A, Expand Global Reach, and Accelerate Product Innovation

Canaccord Genuity is pleased to announce that it has advised Court Square Capital Partners on its significant investment in Connatix, the leading video technology company for premium publishers and advertisers.

Founded in 2014, Connatix is dedicated to helping publishers and advertisers deliver premium video experiences. The end-to-end platform features the leading online video player, turn-key monetization formats, and an integrated ad server and exchange that were purpose-built for video. Additionally, the company has leveraged AI and automation technologies to build product offerings, including first-to-market contextual targeting and insights solutions and the recently unveiled Marketplace, a rich content library filled with dynamically updated videos that are created by Connatix for publishers. Connatix works with more than 3,000 publishers and in excess of 1,000 advertisers worldwide.

Connatix was named a Deloitte Technology Fast 500 Company in 2020 and an AdExchanger Programmatic Power Player in 2021. The company is headquartered in New York City, with additional offices in Tel Aviv, Israel and Cluj-Napoca, Romania.

Court Square’s investment will help Connatix to accelerate growth through strategic M&A initiatives and to expand its reach by bringing market-leading video technologies to priority international markets later this year. And while Connatix has already begun to harness the unique power of contextual data for video advertising, this investment will also help the company further expand its successful demand-side offerings with new contextual innovations that continue to bridge the gap between advertisers and publishers.

David Kashak will remain the CEO of Connatix and will serve on the board of directors along with co-founder and COO Oren Stern. Volition Partners, an early investor in Connatix, will remain invested in the company.

Court Square Capital Partners is a middle market private equity firm with one of the most experienced investment teams in the industry. Since 1979, Court Square has completed more than 235 platform investments, helping managers, families, and founder-owners to develop their companies into leaders in their respective markets. Court Square invests in companies that have compelling growth potential in the business services, industrial, healthcare, and tech and telecom sectors. Court Square has $7.0 billion of assets under management and is based in New York, N.Y.

Canaccord Genuity, with a team led by Sanjay Chadda and Matthew Kratter, served as a financial advisor to Court Square.