Blacksmith Applications

Canaccord Genuity acts as Financial Advisor to Blacksmith Applications, a SaaS trade promotion management, optimization and analytics (TPx) solutions provider, on a sale to Telus Corporation for $275M

On November 5, 2021, Telus Coporation disclosed the acquisition of Blacksmith Applications, a leading provider of SaaS-based trade promotion management and optimization software for consumer-packaged goods (CPG) manufacturers, for $275M.

Blacksmith Applications is a SaaS technology company offering trade management and optimization services and software to CPG retail and foodservice organizations. The Company’s TPM and TPO applications help customers spend money better. Blacksmith’s customer list includes organizations such as General Mills, Unilever Food Solutions, Conagra Brands, and The KraftHeinz Company and more. The Blacksmith Applications team is comprised of professionals with decades of CPG experience.

TELUS International (NYSE and TSX: TIXT) designs, builds and delivers next-generation digital solutions to enhance the customer experience (CX) for global and disruptive brands. The company’s services support the full lifecycle of its clients’ digital transformation journeys and enable them to more quickly embrace next-generation digital technologies to deliver better business outcomes. TELUS International’s integrated solutions and capabilities span digital strategy, innovation, consulting and design, digital transformation and IT lifecycle solutions, data annotation and intelligent automation, and omnichannel CX solutions that include content moderation, trust and safety solutions and other managed solutions.

The Canaccord Genuity team consisted of Andrew Pojani, Lisa McClure Byrnes, and Wesley Rossiter.