Hathway

Canaccord Genuity Advises Digital Transformation Consultancy Hathway on its Sale to Bounteous

​​​​​​​​​​​Combination Will Drive the Next Generation of Restaurant and Convenience Store Digital Experiences
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Canaccord Genuity is pleased to announce it has advised Hathway, a digital growth partner for top restaurant and convenience store brands, including Wingstop, Dutch Bros. Coffee, Noodles & Co, Panda Express, Raising Canes, and Dash-In Food Stores, on its sale to Bounteous, the digital innovation partner of the world’s most ambitious brands, including a restaurant and convenience store client list that consists of Domino’s, Shake Shack, and Wawa. Bounteous is a portfolio company of New Mountain Capital.

Hathway is an award-winning digital consultancy specializing in transformative digital products and customer engagement solutions to drive digital commerce and customer loyalty at scale for leading restaurant, retail, and convenience store brands. The firm applies data-driven strategies, disruptive digital experiences, and modern marketing practices to transform their client’s business and deepen the consumer-brand connection, driving measurable impact through larger and more frequent transactions. Born mobile and rooted in software development, Hathway thrives at the intersection of data, human behavior, and technology. The firm has become the go-to partner for dining and convenience store brands seeking to drive customer loyalty, lifetime value, and incremental sales, based in part on its expertise with many of the industry’s top technologies, including Olo, Punchh, and Paytronix.

Hathway has focused on driving success for top brands through its proprietary NomNom™ solution, a technology accelerator powering custom digital ordering and loyalty applications that expedites digital transformation and grows brand appreciation. As an integrated solution with commerce platforms like Olo, NomNom fuels more than $2 billion in digital sales and in excess of 200 million digital transactions per year across nearly 20,000 restaurant and convenience store locations.

Founded in 2003 in Chicago, Bounteous is a leading digital innovation partner that co-innovates with the world’s most ambitious brands to create transformative digital experiences. With services in Strategy, Experience Design, Technology, Analytics and Insight, and Marketing, Bounteous elevates brand experiences through technology partnerships and unparalleled platform expertise.

The combination will provide additional capabilities, offerings, talent, and depth for both Hathway and Bounteous clients. Together, the two firms have differentiated industry expertise, unparalleled partnerships, unique intellectual property, a full-service digital innovation offering, compelling scale, and a global delivery model. Bolstering its strong organic growth, the acquisition of Hathway accelerates Bounteous’ strategic roadmap.

Canaccord Genuity, with a team led by Sanjay Chadda, served as the exclusive financial advisor to Hathway.