Spark Digital

Canaccord Genuity Advises Spark Digital on its Sale to intive

Further Strengthening the Combined Companies’ North American and LATAM Digital Transformation Offerings

Canaccord Genuity is pleased to announce it has advised Spark Digital, a leading digital consulting, design, and development provider serving iconic brands in Media & Entertainment, on its sale to intive. The acquisition establishes a strong platform for growth of intive’s presence in North America and further builds its expertise within the technology, media, and communications sectors. Acquiring Spark Digital gives intive a full US footprint with indepth solutions capabilities and near shore delivery resources and will further enhance their collective domain expertise to bring industry-leading competence to their clients.

A founder-led business formed in 2012, Spark Digital has a unique combination of vertical and functional expertise that has led to a strong presence in Media & Entertainment, underpinned by strong capabilities in every aspect of the Digital Media Supply Chain, AI/ML, Data Analytics, and Cloud Transformation skills. As an end-to-end provider, Spark Digital has proved to be an indispensable partner for mastering specific parts of solutions where industry expertise is crucial. Spark Digital operates out of the US and LATAM, delivering a seamless blend of onshore and nearshore capabilities, as a key partner to some of the world’s most iconic Entertainment brands. In addition to its deep experience in Media & Entertainment, Spark Digital has also built vast experience serving the EdTech industry, which is currently undergoing significant digital transformation and modernization and will be a key growth area for intive in North America. Spark Digital will continue to be led by its co-founders, Chris Cali and Francisco Amadeo.

intive is a fast-growing global technology company and partner to the world’s leading brands providing people-centric digital products. As a driver of digital excitement, intive combines domain expertise, design, and world-class engineering to accelerate business transformation of its clients and create game-changing products and services of tomorrow. Driven by enthusiasm and innovation, intive adds value along the whole application lifecycle – from product conceptualization to CI/CD. The company’s rapidly growing operations include development centers, design studios, and regional offices in Germany, UK, Ireland, Poland, Ukraine, Romania, Argentina, and the US.

Canaccord Genuity, with a team led by Ben Lunka and JP Michaud, served as the exclusive financial advisor to Spark Digital.