Hoodoo Digital, LLC

Canaccord Genuity Advises Digital Experience Consultancy & Adobe Platinum Partner Hoodoo Digital on its Sale to Genpact

Hoodoo Digital’s Adobe Expertise will Enhance Genpact’s Rightpoint Business

Canaccord Genuity is pleased to announce it has advised Hoodoo Digital, LLC, a digital experience consultancy with deep expertise in Adobe solutions, on its sale to Genpact (NYSE:G), a global professional services firm focused on delivering digital transformation. Hoodoo Digital will become part of Genpact’s Rightpoint business, which is focused on helping clients implement seamless customer experience journeys to drive growth in a digital economy.

Hoodoo Digital has deep expertise creating innovative customer experiences for leading companies across multiple industries and is a Platinum-level Adobe Solution Partner. The company brings simplicity to the complexity of Adobe Experience Cloud implementations. Using an optimized implementation process and a suite of software tools, the consultancy delivers solutions that utilize the latest features of Adobe Experience Cloud and Workfront to provide highly effective toolsets for marketing teams to accomplish their daily goals. Hoodoo Digital is headquartered in Salt Lake City, Utah and was founded in 2017 by digital strategists with decades of expertise in successfully driving user experience, digital marketing, and design solutions for clients.

Rightpoint, a Genpact company, is a global experience leader. More than 700 Rightpoint employees across 12 offices work with clients end-to-end, from defining and enabling vision to ensuring ongoing market relevance. Rightpoint’s diverse teams lead with empathy, data, and creativity—always in service of the experience. From whiteboard to roll-out, Rightpoint helps its clients, including more than a quarter of the Fortune 100, embed experience across their operations from front to back offices to accelerate digital transformation through a human-centric lens.

The acquisition of Hoodoo Digital makes Rightpoint a Platinum Partner in the Adobe Solution Partner Program and expands Rightpoint’s capabilities to help clients manage their content, commerce, and marketing operations across the enterprise, driving smarter insights and more strategic impact. Hoodoo Digital’s expertise with Adobe Experience Manager (AEM) and other Adobe products adds to Rightpoint’s existing capabilities to provide clients with an end-to-end solution that seamlessly integrates digital content, ecommerce, data analytics, and marketing operations.

The acquisition furthers Genpact’s strategy to fuse experience and process innovation to help clients drive end-to-end digital transformation and win in the growing experience economy. This is the latest in a series of investments Genpact has made over the last five years – including its acquisition of Rightpoint in 2019 – to build world-class experience expertise to help its global clients drive meaningful transformation that puts people at the center – from employees to customers and consumers.

Canaccord Genuity, with a team led by JP Michaud and Rohan Sura, served as the exclusive financial advisor to Hoodoo.