Sales Boomerang

Canaccord Genuity Advises Mortgage-focused SaaS Provider Sales Boomerang on its Strategic Investment from LLR Partners

Financial Technology Investment will Finance Product Enhancements that Position Lenders for Unprecedented Productivity and Borrower Satisfaction

Canaccord Genuity is pleased to announce it has advised Sales Boomerang, a fintech provider of automated borrower intelligence and retention solutions for lenders, on its strategic investment from Philadelphia-based private-equity firm LLR Partners. The transaction will support product enhancements designed to make the company’s already-popular SaaS offerings even more indispensable to lenders, including support for a wider range of financial products.

Sales Boomerang monitors contact databases on behalf of lenders to identify when a prospect or past customer is ready and credit-qualified for a new loan. By combining market intelligence, such as interest rate changes, improved credit scores and home listings, with mortgage lenders’ credit underwriting preferences, Sales Boomerang notifies lenders of real-time, actionable loan opportunities, resulting in higher mortgage loan officer productivity, increased new loan originations and improved existing borrower retention. The company’s track record of success delivering measurable value to lenders has accelerated organic growth and helped Sales Boomerang become one of America’s fastest-growing companies.

Sales Boomerang transformed the relationship between mortgage lenders and borrowers with the introduction of the first automated borrower intelligence system in 2017. The company’s intelligent alerts notify lenders as soon as a past customer or prospect is ready and credit-qualified for a loan. Sales Boomerang is trusted by more than 165 lenders — including brokers, independent mortgage companies, credit unions and banks — to help build lasting borrower relationships that maximize customer lifetime value.

LLR Partners is a lower middle market private equity firm investing in technology and healthcare businesses. By collaborating with its portfolio companies to identify and execute on key growth initiatives, LLR Partners helps create long-term value. Founded in 1999 and with more than $5 billion raised across six funds, LLR is a flexible provider of equity capital for growth, recapitalizations and buyouts. 

Canaccord Genuity, with a team led by Sanjay Chadda and Chris Heasman, served as the exclusive financial advisor to Sales Boomerang.