The Spur Group

Canaccord Genuity Advises Tech-Focused Consultancy The Spur Group on its Sale to Reply

Canaccord Genuity is pleased to announce it has advised The Spur Group, Inc., a U.S.-based, go-to-market consulting and technology firm, on its sale to Reply S.p.A. (MTA, STAR: REY).

The Spur Group is a leading provider of end-to-end, go-to-market services. The consulting firm turns customer, partner, and employee experiences into competitive advantages by helping its clients gain actionable insights, strengthen customer engagements, improve partner leverage, fuel execution excellence, and grow revenues faster. Based in Bellevue, Washington, The Spur Group supports some of the largest technology companies and global brands, including Cisco, Microsoft, Rockwell Automation, Qlik, and VMWare, in defining go-to-market and positioning strategies combining skills in strategy, marketing, data analysis, and operating models. The company received multiple accolades in 2021, including being named to Inc. Magazine’s Inc. 5000 list, Seattle Business Magazine’s ranking of Washington’s Best Places to Work, and to Puget Sound Business Journal’s Middle Market Fast 50 list.

Reply is specialized in the design and implementation of solutions based on new communication channels and digital media. Reply is a network of highly focused companies supporting key European industrial groups operating in the telecom and media, industry and services, banking, insurance, and public administration sectors in the definition and development of business models enabled for the new paradigms of AI, cloud computing, digital media, and the Internet of Things.

Canaccord Genuity, with a team led by JP Michaud, Ben Lunka, and Peter Sullivan, served as the exclusive financial advisor to The Spur Group.