The Planting Hope Company Inc.

 Canaccord Genuity acts as Lead Underwriter to Planting Hope on its Bought Deal Financing, Raising an Aggregate C$18.0 million since its IPO

Canaccord Genuity is pleased to announce that on March 15, 2022, The Planting Hope Company Inc. (“Planting Hope” or the “Company”) (TSXV: MYLK), closed its previously announced bought deal of subordinate voting shares (the “Offering”) for gross proceeds of C$8.0 million, including the over-allotment option. This brings the aggregate funds raised by Canaccord Genuity to over $18 million in the four-month period since the Company’s initial public offering, for which Canaccord Genuity acted as sole agent. The Company intends to use the net proceeds from the Offering primarily to fund operating and marketing expenses, and to fund a portion of the acquisition of the RightRice® product lines.

Planting Hope’s mission is to offer nutritious, sustainable and delicious consumer packaged foods and beverages in North America and globally. The Company has developed three core brands that form the basis for its product development: Hope and Sesame® Sesamemilk, Mozaics™ Real Veggie Chips and Veggicopia® Veggie Snacks; and it has recently acquired the RightRice® Veggie Rice product lines. Hope and Sesame® is currently the first commercially produced sesamemilk brand globally to deliver a sustainable beverage with comparable nutrition to dairy milk derived primarily from sesame seeds. Founded by experienced food industry entrepreneurs, Planting Hope is a women-managed and woman-led company, with an all-women Board of Directors and C-suite. The Company’s impact mission is focused on nutrition, sustainability and diversity.

Canaccord Genuity acted as sole underwriter and bookrunner to the Company. The Canaccord Genuity team included Jason Robertson and Chrissy Hui from Investment Banking, and Ron Sedran, Gordon Chan, and Trina Wang from Equity Capital Markets.