GutCheck

Canaccord Genuity Advises GutCheck, a Leading Agile Market Research Firm, on its Sale to Toluna

GutCheck’s research expertise and methodologies fused with Toluna’s industry-leading technology and global panel to empower clients with unrivaled research solutions and a flexible service model

Canaccord Genuity is pleased to announce it has advised GutCheck, the leading agile market research agency based in North America, on its sale to Toluna, the leading consumer insights provider and parent company of Harris Interactive and KuRunData.  GutCheck was previously a portfolio company of Piper Jaffray, Rally Ventures, Grotech Ventures, and Crawley Ventures. 

GutCheck is the Agile Human Experience Intelligence™ company. Building on the agile principles of speed and cost-efficiency, the company leverages innovative technologies and human expertise to bring brands closer to authentic, contextualized human experiences, so they can confidently make the key decisions to drive growth through better innovation and brand building.

Named one of the industry’s most innovative suppliers in GreenBook’s annual GRIT report, GutCheck has helped leading global brands gain competitive advantages in dynamic marketplaces through its combination of forward-thinking, human-centric research solutions and methodologies. The company’s team of research experts combines the power of quantitative, qualitative, and behavioral data to present relevant insights within the context of clients’ unique business positions – enabling them to make smarter decisions with speed and confidence.

Toluna delivers real-time consumer insights at the speed of the on-demand economy. With a commitment to leading by technology innovation, Toluna revolutionizes market research and empowers clients with the agility to instantly conduct quantitative and qualitative research. By combining global scale and local expertise with innovative digital solutions and award-winning research design, Toluna helps clients explore tomorrow, now.

GutCheck’s research expertise and methodologies fused with Toluna’s industry-leading technology and global panel will empower clients with unrivaled research solutions and a flexible service model.  Toluna is already the leading provider of flexible research solutions ranging from DIY to Hybrid to Custom Research across both quantitative and qualitative insights, and the acquisition of GutCheck will further bolster Toluna’s agile insights presence in North America. Meanwhile, GutCheck clients will continue to experience the innovative research services they have always received, now with the added benefit of Toluna’s advanced technology stack, global panel, and global services group – enabling them to conduct the same, high-quality research, but faster than ever before and on a much greater scale.

Canaccord Genuity, with a team led by Seth Rosenfield and Lexia Schwartz, served as the exclusive financial advisor to GutCheck.