Authentic

Canaccord Genuity Advises Digital Experience Consultancy Authentic Digital on its Sale to Concord

Canaccord Genuity is pleased to announce it has advised Authentic Digital, a privately held consultancy that helps brands envision and deliver experiences that drive digital transformation, customer loyalty, and engagement, on its sale to Concord USA, LLC, a portfolio company of H.I.G. Capital. Authentic’s digital experience depth strengthens Concord’s ability to enhance business performance through improved use of technology and data.

Authentic is an award-winning digital consultancy that combines strategy, creative, and technology to craft authentic experiences for global brands, including Capital One, Cengage, Hilton, and Victoria's Secret, among others, and their customers. The company is headquartered in Richmond, Virginia, with offices in New York, Washington, D.C., Los Angeles, London, and Lima, Peru.

Concord is a next-generation technology consultancy focused on Experience, Data, and Cloud Engineering and Modernization. Based in Minneapolis, with supporting operations in Eastern Europe and India, Concord serves leading companies in the healthcare, retail, manufacturing and distribution, financial services, and other select industries. With a unique consultative team approach leveraging engineering, technology, and industry depth and expertise, Concord helps its customers solve difficult technical challenges other partners don’t.

Authentic will add additional expertise and depth of experience to Concord’s existing digital experience practice. Concord is bringing together leading specialist firms like Authentic that enable businesses to transform and become more resilient, efficient, and innovative by leveraging expertise in digital experiences, data management and cloud modernization. The goal is to fill a void in the market for an at-scale but agile technology partner that can solve data and technology problems that other firms often find too challenging.

The experiences Authentic delivers for its clients are second to none and perfectly complement Concord’s expertise in digital and product experiences, data management and analytics, and cloud engineering and optimization. With presence in Latin America, Authentic adds nearshore capability to Concord’s existing offshore presence in Eastern Europe and India and will strengthen its ability to help customers accelerate business value by solving their most difficult business and technology challenges.

Chief executive officer and founder David Roe, along with Authentic’s executive team of JM Guthrie, Jerry Hill, and Brett Lewis, will continue to drive Authentic’s offering at Concord, focusing on client and team development, scaling culture, and expanding capability. The organization will continue to be based in Richmond, Virginia, and will operate under the name Authentic, a Concord Company, for the near term with a phased brand integration to follow.

Canaccord Genuity, with a team led by JP Michaud and Rohan Sura, served as the exclusive financial advisor to Authentic.