Yelloh™

CG Sawaya Partners Advises Yelloh™ and the Schwan’s Family on its Announced Partnership with 4x4 Capital

CG Sawaya Partners is pleased to announce that its client Yelloh, a pioneer in frozen home food delivery, and 4x4 Capital, a New York-based investment platform focused on building value for companies in the consumer, services, and industrials sectors, has entered into a partnership aimed at accelerating Yelloh’s transformation and growth. Terms of the transaction were not disclosed.

“At Yelloh, we’ve been on a journey to transform and elevate our business into a modern, mobile retailer capable of delivering delicious frozen food and meals no matter where or how our customers want to access our products,” Paul Schwan, chairman of Yelloh said. “As customer demand for frozen continues to surge, we believe that now is the time to make even bolder moves to ensure Yelloh is the category leader we know our business can be. Along with their investment, the 4x4 Capital team brings combined experience of 100 years at the intersection of route-based and food and beverage platforms. They have an impressive operational track record of exceeding growth and profitability targets, and we are excited to partner with them.”

“We see lots of growth opportunities as consumers increasingly look for quality products and convenience of delivery in the growing home delivery and frozen food markets. We believe in Yelloh’s reinvention ambition and potential, and recognize the unique heritage of over 70 years, built by the Schwan family, of delivering exceptionally delicious food and extraordinary experiences to Yelloh customers and teams. We look forward to building this next chapter together,” said Alex Medicis, co-founder of 4x4 Capital.

Yelloh, formerly known as Schwan’s Home Delivery, is a direct-to-consumer frozen food delivery company that provides customers with exceptionally delicious frozen foods for every mealtime occasion, including premium meats, poultry, and seafood; a variety of side dishes and appetizers; breakfast items; pizzas; ice cream, desserts and more. Based in Minnesota, the company has about 2,800 dedicated employees and nearly 300 neighborhood delivery hubs nationwide delivering in their iconic yellow trucks to millions of customers each year.

4x4 Capital is an investment platform focused on building value for companies in the consumer, services, and industrials sectors. The firm combines deep management expertise and experience in partnering with family-owned businesses with an investment and operational track record across multi-billion-dollar brands worldwide. 4x4's partners’ extensive operational experience and systematic approach to managing businesses and scaling growth drive their long-term view on value creation.

CG Sawaya Partners, with a team consisting of Joshua Michaels, Javed Narejo, and Will Coakley, served as financial advisor to Yelloh and the Schwan’s family.