Apptentive

Canaccord Genuity Advises Market-Leading Mobile Feedback Platform Apptentive on its Sale to Alchemer

Acquisition expands Alchemer’s ability to help brands close the loop with their customers 

​​​​​​​Canaccord Genuity is pleased to announce it has advised Apptentive, the industry leader in mobile feedback technology, on its sale to Alchemer, a global leader in experience management and enterprise feedback technology. The acquisition provides Alchemer’s customers with a more in-depth method of collecting feedback from mobile customers, while providing Apptentive’s customers access to survey and workflow functionality across communication channels and within platforms, including Salesforce, Microsoft Teams, and Slack.

Apptentive's mobile customer experience platform empowers companies to measure shifts in customer emotion and gather actionable feedback across their mobile customer journeys. Using proactive mobile communication tools, the platform enables its users to acquire an indepth understanding of their customers, allowing them to manage their brand reputation, create seamless customer experiences, and validate product roadmaps. Through intelligently timed surveys, messages, and prompts, Apptentive manages millions of consumer interactions every day on hundreds of millions of devices. The company’s mobile feedback platform helps drive twice the actionable feedback and 70% higher retention than the average mobile app achieves for the world’s biggest brands, including FanDuel, eBay, CNN, Capital One, JetBlue, Arby’s, Zillow, and Safeway. Apptentive is coming off a year when the firm broke records in feedback volume and released Version 6.0 of its mobile SDKs. The company is headquartered in Seattle, Washington.

Founded in 2006 and headquartered in Boulder, Colorado, Alchemer helps businesses collect, analyze, and leverage customer and employee feedback to drive better engagement, retention, and user experience proactively. The company offers the world’s most flexible feedback and data collection platform that allows organizations to close the loop with their customers and employees quickly and effectively. Alchemer’s mission is to give every customer and employee a voice, and to make every voice matter. The company serves more than 13,000 global CX, HR, and market research customers, including many Fortune 500 companies.

Alchemer and Apptentive will offer their combined set of solutions to customers effective immediately and will soon launch new, integrated solutions for the market. Apptentive will continue to provide customers with the ability to reach consumers and employees within their mobile experience, while Alchemer’s broader experience management platform allows those same respondents to provide deeper feedback. By leveraging Alchemer’s workflow and integration capabilities, customers can put this feedback to work, closing the loop with their customers and employees who take the time to provide feedback on their experiences.

Canaccord Genuity, with a team led by Matthew Kratter and Lexia Schwartz, served as the exclusive financial advisor to Apptentive.