Kantar

Canaccord Genuity Advises Kantar on the Sale of its Healthcare Vertical Businesses

Assets sold included the Healthcare business of Kantar’s Profiles division and KMHR, the healthcare research business of Kantar Media 
​​​​​​​
Canaccord Genuity is pleased to announce it has advised Kantar, one of the world’s leading marketing data and analytics companies, on the sale of its remaining healthcare vertical businesses to market research industry leader M3 Global Research, part of the M3 Group. Kantar is part of WPP plc (NYSE:WPP) and a portfolio company of Bain Capital Private Equity.

The Kantar assets sold comprised two complementary businesses:

• The Healthcare business of Kantar’s Profiles division is a leading provider of high-quality healthcare insights data for research agencies, healthcare-focused consultancies, and pharma. It brings marketers in the healthcare market closer to physicians, patients, and payers, so they can understand the people and trends shaping the healthcare research landscape.
• The Healthcare research business of Kantar Media (KMHR): KMHR is a leading provider of media measurement, audience insights, and advertising intelligence for pharma and other healthcare advertisers, agencies, and media companies. The business helps clients understand healthcare consumers (through its MARS Consumer Health study) and healthcare professionals (HCPs) through various syndicated studies, including their attitudes, behaviors, and media consumption habits, as well as the advertising to which they are exposed.

The sale of its remaining healthcare-focused businesses will allow Kantar to focus on its strategic priorities of empowering the world’s biggest consumer companies to shape their brand futures. As part of M3 Global Research, the acquisition of the Kantar businesses will further enhance M3’s capabilities in delivering high quality research data for the life sciences industry. The addition of KMHR expands the company’s business operations and lays a foundation for its continued ambitious growth in healthcare market research, while also bolstering M3’s service offering for its growing global client base.

Canaccord Genuity, with a team led by Lexia Schwartz and Matthew Kebel, served as the exclusive financial advisor to Kantar in its sale of KMHR and Kantar Health Profiles.