Acxion

CG Sawaya Partners Advises Acxion Foodservice on Combination with Advantage Solutions’ Foodservice Sales & Marketing Division by Prospect Hill Growth Partners

CG Sawaya Partners is pleased to announce it has advised Acxion Foodservice on the combination of KeyImpact Sales & Systems (KeyImpact) and Advantage Solutions’ Foodservice Sales & Marketing Division by Prospect Hill Growth Partners.

Acxion Foodservice has been formed through KeyImpact’s acquisition of the foodservice sales and marketing business units of Advantage Solutions, including Waypoint, Ettinger-Rosini, Primeline, Coleman Greear & Associates, Halverson, Marlin Connections, and CSSI.

Acxion has an exclusive focus on foodservice with comprehensive food and non-food sales, marketing, culinary and analytics capabilities throughout North America. The combination will provide seamless connectivity, a range of solutions and unmatched customer reach to clients. Acxion's clients include leading foodservice manufacturers, suppliers, operators and distributors. Acxion employs the industry's leading segment experts, researchers, strategists, culinarians, creatives, data analysts and digital and media specialists. Its comprehensive solutions allow Acxion to activate client business goals and create demand while delivering profitable growth and long-term success.

The combination includes a continued strategic partnership where Advantage Solutions Inc., a leading provider of sales and marketing services to consumer goods manufacturers and retailers, will maintain a minority ownership stake and continue to offer services to the retail divisions of Acxion clients.