KIK Consumer Products

CG Sawaya Partners Advises KIK Consumer Products on the Divestiture of its Auto Care Business to Recochem

CG Sawaya Partners is pleased to announce that its client KIK Consumer Products, a leading North American manufacturer of pool, household and auto care consumer products, has divested its Auto Care business to Recochem Inc., a leader in automotive liquid solutions. Terms of the transaction were not disclosed.

KIK’s Auto Care business, composed of Prestone in North America and Holts in the UK, develops, manufactures and markets antifreeze/coolant and other essential automotive fluids and car appearance products in North America and other key international markets.

Since 1993, KIK has successfully grown from a single-plant operator in retailer-branded (private label) bleach to the leading North American independent manufacturer in household products and a global leader in pool and spa treatment and automotive products. In entering these segments, KIK capitalized on an opportunity to leverage its core manufacturing and marketing competencies to drive scale in fragmented industries. Subsequent to entering each market opportunity, KIK transformed it through a combination of organic growth initiatives and acquisitions and has continued to experience strong growth in all categories. 

For KIK, the sale of its Auto Care business comes at a logical time given the strength of that business and enables a focus on the exceptional growth prospects of its Household Care and Pool Care businesses.

For Recochem, the strategic and highly complementary combination of Recochem (Canada), Prestone (US) and Holts (UK) will facilitate the creation of a global automotive solutions group with significant economies of scale and opportunities to bring new automotive solutions and products to customers across all its key markets.

CG Sawaya Partners served as the exclusive financial advisor to KIK Consumer Products with respect to the transaction. Sawaya Partners previously served as exclusive financial advisor on the sale of the Auto Care business (Prestone & Holts) to KIK Consumer Products in 2016. CG Sawaya Partners is a leading M&A advisor within auto aftermarket consumer products, with decades of strategic advisory and M&A experience, most recently serving as financial advisor on Recochem’s sale to CapVest Partners LLP in 2023.