Softcrylic

Canaccord Genuity Advises Premier Data Consulting Firm Softcrylic on its Sale to Hexaware

Canaccord Genuity has advised Softcrylic, a premier data consulting firm headquartered in Minneapolis, on its sale to Hexaware Technologies, a leading global provider of digital solutions and a portfolio company of The Carlyle Group. The strategic acquisition bolsters Hexaware's data and analytics capabilities, enabling the company to offer clients a comprehensive suite of services to drive marketing and customer journeys through data and technology.

Softcrylic is a data consulting firm that helps organizations understand and leverage the power of their data. The firm offers a wide range of services, including strategy and advisory, engineering, data and analytics, marketing technology, and The Data Desk, a unique solution that provides ongoing data management support. With offices in Atlanta, Princeton, Chennai, Canada, and its headquarters in Minneapolis, Softcrylic serves a diverse clientele across various industries.

Softcrylic brings a unique blend of data strategy and engineering expertise to many of the most recognized brands in the world across Travel and Hospitality, Food and Beverage, Retail, Financial Services, and Sports and Media. The firm specializes in tackling complex data challenges, from data capture and validation to data modeling and activation. With multi-tiered marketing stack expertise across Adobe, Google, and Salesforce, coupled with engineering capabilities on Microsoft Azure and Amazon AWS, Softcrylic empowers organizations to harness their data and gain deeper insights through advanced data activation techniques.  

By leveraging Softcrylic’s expertise in customer journeys and marketing technology alongside Hexaware’s engineering prowess and AI expertise, the integrated organization will enhance the capabilities of the CMO office in driving business growth through effective data utilization. Together, they will enable enterprises to extend and customize the data journey beyond marketing into multiple lines of business.

Hexaware is a global technology and business process services company. 28,300 Hexawarians wake up every day with a singular purpose: to create smiles through great people and technology. With this purpose gaining momentum, the company is well on its way to realizing its vision of being the most loved digital transformation partner in the world. Hexaware also seeks to protect the planet and build a better tomorrow for its customers, employees, partners, investors, and the communities in which the firm operates. With 45+ offices in 16 countries, the company empowers enterprises worldwide to realize digital transformation at scale and speed by partnering with them to build, transform, run, and optimize their technology and business processes.