Veritone One

Canaccord Genuity Advises Veritone on the Sale of its Media Agency, Veritone One, to Insignia Capital Group for up to $104 Million

Canaccord Genuity has advised Veritone, Inc. (NASDAQ: VERI), a leader in building human-centered enterprise AI solutions, on the sale of its media agency, Veritone One, LLC, to private equity firm Insignia Capital Group for up to $104 million, subject to customary purchase price adjustments and including up to $18 million in cash subject to an earn-out based on Veritone One’s achievement of certain net revenue targets during calendar year 2025. 

Veritone One (formerly Veritone Media) is a full service agency creating native and traditional advertising for some of the world’s most recognizable brands. The agency’s expertise in media buying, planning, and creative development, coupled with its patented technology platform, enables Veritone One to deliver advertising with unmatched effectiveness and in a way that’s Simple, Scalable, and Trackable.

By leveraging Veritone’s leading AI technology, industry expertise, and unique insights platforms, Veritone One grew into a leading performance audio and influencer agency in North America. In partnership with Insignia Capital, the divestiture will allow Veritone One to focus on its core advertising strengths within audio and video and to continue its growth and industry leadership under Insignia’s new ownership. In addition to acquiring Veritone One, Insignia simultaneously acquired Oxford Road, another leading audio advertising agency. The two entities will operate independently in the near-term but will leverage their combined scale, technology, analytics platform, and industry expertise to deliver unparalleled performance for their clients.

Insignia Capital Group is a San Francisco Bay Area-based private equity firm that partners with founders and management teams of lower middle-market companies to drive growth and unlock business potential. With significant expertise across business services, consumer value chain services, and consumer products, Insignia has a proven track record of supporting companies with capital and strategic guidance. Since its founding, Insignia has completed more than $5.8 billion in total transaction value across 35 middle-market transactions. The firm focuses on recession-resistant businesses with defensible market positions, led by strong management teams that prioritize company culture and employee well-being. Insignia’s approach is flexible, partnering with market leaders through control buyouts, management buyouts, strategic minority investments, and more.