LeapPoint

Canaccord Genuity Advises Adobe Gold Solution Partner LeapPoint on its Sale to Omnicom, Creating a Leading End-to-End Content Supply Chain Solution

Canaccord Genuity has advised LeapPoint, a digital advisory firm focused on helping organizations improve the orchestration and performance of their entire marketing lifecycle, on its sale to Omnicom’s precision marketing division, Omnicom Precision Marketing Group (OPMG). The move is part of OPMG’s strategic efforts to offer the industry’s most comprehensive end-to-end content solution, empowering marketers to accelerate workflows and deliver personalized experiences to their customers at speed and scale. LeapPoint was previously a portfolio company of private equity firm Renovus Capital Partners.

Led by Co-founder and CEO Nik DeBenedetto, LeapPoint helps Fortune 1000 enterprises optimize the performance of their marketing organizations by strategically integrating people, processes, and Adobe technology. As an Adobe Gold Solution Partner, LeapPoint has deep expertise across the entire Adobe Experience Cloud ecosystem, with a particular focus on Adobe Workfront, Fusion, and the rest of Adobe’s Content Supply Chain product offerings. The company’s services streamline and automate workflows, break down operational silos, and improve team collaboration. LeapPoint empowers creatives and marketers to work together with generative AI to minimize manual work and maximize creative output, providing them with valuable information needed to generate on-brand content at scale. The company’s certified consultants have delivered more than 600,000 hours of implementations and integrations and actively support hundreds of enterprise-level and Fortune 1000 clients.

The acquisition builds upon Omnicom’s longstanding partnership with Adobe. Omnicom is a proud user of Adobe’s Content Supply Chain solution to connect the people, processes, and technology necessary to provide Omnicom’s specialized, integrated client services.

“Renovus’ and Nik’s vision for LeapPoint aligned over the goal of becoming a leading Adobe partner,” said Jesse Serventi, Founding Partner of Renovus. “Our 2021 investment in LeapPoint was shortly after Adobe’s acquisition of Workfront, a mission critical product for marketers and LeapPoint’s historical core competency. Three years later, the LeapPoint team has built extensive expertise across Adobe Experience Cloud and has received Adobe’s Content Supply Chain Ready badge, recognizing the company’s commitment and demonstrated ability to help clients plan, create, and deliver personalized content at scale.”

About Omnicom Precision Marketing Group
Omnicom Precision Marketing Group (OPMG) orchestrates Omnicom’s global digital, data, and CRM services to deliver precisely targeted and meaningful customer experiences at scale. Powered by world-class capabilities in technology and AI, as well as global partnerships with technology leaders like Adobe and Salesforce, OPMG’s solutions span digital experience design and development, technology strategy and implementation, CRM/loyalty strategy and activation, innovation and service design, advanced data strategy and analytics, digital transformation, technical and business consulting, and change management. At the core of its service model is a suite of connected data, content, and decisioning tools, which are combined with a scaled global delivery network to drive tangible business outcomes while transforming client marketing operations. OPMG is a division of Omnicom Group Inc.

About Omnicom 
Omnicom is a leading provider of data-inspired, creative marketing and sales solutions. Omnicom’s iconic agency brands are home to the industry’s most innovative communications specialists, who are focused on driving intelligent business outcomes for their clients. The company offers a wide range of services in advertising, strategic media planning and buying, precision marketing, retail and digital commerce, branding, experiential, public relations, healthcare marketing, and other specialty marketing services to more than 5,000 clients in more than 70 countries.

About LeapPoint
LeapPoint is a digital advisory firm focused on helping organizations connect their people, processes, and technology to improve orchestration across the entire marketing lifecycle. As an Adobe Gold Solution Partner, LeapPoint’s expertise spans the entire Adobe Experience Cloud ecosystem. The company’s certified consultants have delivered more than 600,000 hours of Adobe-related implementations and integrations and actively support hundreds of enterprise-level and Fortune 1000 clients.

About Renovus Capital Partners 
Founded in 2010, Renovus Capital Partners is a lower middle-market private equity firm specializing in the Knowledge and Talent industries. From its base in the Philadelphia area, Renovus manages more than $2 billion of assets across its several sector focused funds. The firm's current portfolio includes more than 30 U.S. based businesses specializing in education and workforce development and services companies in the technology, healthcare, and professional services markets. Renovus typically makes control buyout investments in founder owned businesses, leveraging its industry expertise and operator network to make operational improvements, recruit top talent, and pursue add-on acquisitions.