PharmaForceIQ

Canaccord Genuity Advises Omnichannel SaaS Platform PharmaForceIQ on its Significant Investment from Eir Partners to Accelerate Growth in the Life Sciences Industry

Canaccord Genuity has advised PharmaForceIQ (PFIQ), the leading end-to-end healthcare professional (HCP) and patient omnichannel solution provider for pharmaceutical marketing, medical, and clinical teams, on its significant investment from Eir Partners (Eir), which will support and, ultimately, accelerate adoption of the company’s unique technology platform and associated services for the Life Sciences industry.

PharmaForceIQ is the fastest growing independent provider of precision omnichannel marketing solutions for the Life Sciences industry. The company provides end-to-end data solutions to alert life sciences clients about potential patients and how best to deliver their pharma branded marketing content to the HCP and/or patient. The company uses a proprietary set of AI and machine learning technologies to deliver their omnichannel marketing solutions directly to pharma and life sciences clients in a way that prioritizes privacy and compliance and generates a significant return on investment.

The investment from Eir will enable PFIQ to continue to invest in its people, processes, and industry-leading technology in order to build on its premier position in a rapidly growing market segment. The company has distinguished itself as the preeminent provider of technology, data, and insights around physician behavior to pharmaceutical brand managers. The process of engaging and informing health care providers continues to evolve rapidly, and PFIQ’s unique approach to omnichannel marketing has created novel solutions to these challenges.

Eir Partners is a health technology private equity company. The firm has completed or partnered on more than $5 billion in healthcare technology transactions since inception in 2015 and has been involved in large-scale health tech companies, including Apixio, Capta Health Partners, GiftHealth, CloudMed, Equian, Millennia, ReviveHealth, and Convey, among others.

Canaccord Genuity is the leading advisor to pharmaceutical and life sciences omnichannel marketing solutions providers, with deep expertise and transaction experience in healthcare across Software/SaaS, Martech, Adtech, Data/Insights, Tech-Enabled Solutions, Market Access, MedComms, and Marketing Agencies.