Sam Brown

Canaccord Genuity Advises Healthcare Corporate Communications and PR Agency Sam Brown Inc. on its Sale to Blue Matter

Acquisition adds best-in-class strategic communications capabilities, including creative, digital, and media services, to Blue Matter’s industry-leading consulting offerings

Canaccord Genuity has advised Sam Brown Inc., a leading integrated healthcare communications and public relations agency focused on corporate, clinical, and commercial communications for the life sciences industry, on its sale to Blue Matter, a world-class consulting firm serving the life sciences industry and a portfolio company of Baird Capital Partners.

Founded in 1999, Sam Brown Inc. is a full-service, independent healthcare communications agency that provides strategic communications services to a wide range of biotechnology, pharmaceutical, and venture capital companies with cutting-edge science and innovation that span all phases of the life science continuum – from launch and discovery research through late-stage clinical development to product launches and commercialization. With a team of more than 50 professionals, the agency delivers comprehensive communications strategy, creative, digital, and media services to more than 40 clients.

With the acquisition of Sam Brown Inc., Blue Matter will add complementary, full-service strategic communications capabilities to enhance its integrated, cross-functional strategic advisory and market research offerings across medical affairs, market access, marketing, sales and commercialization, and business development specialties. Sam Brown Inc. will retain its name and continue to be led by founder and president Laura Liotta, who will also join Blue Matter’s executive management team and lead the formation of a new strategic communications division.

Blue Matter is a strategic consulting firm serving the life sciences industry and advising life science companies on how to best bring new products to market, manage product portfolios, develop corporate strategies, and navigate complex healthcare environments. From its offices in North America, Europe, and Asia, Blue Matter serves pharmaceutical and biotech companies from around the globe. The firm helps clients maximize value at the product, portfolio, and organization levels. It has broad therapeutic expertise with a focus on complex markets such as oncology, CNS, and rare diseases. Blue Matter has more than 230 team members serving more than 120 active clients.

Canaccord Genuity is the leading advisor to pharmaceutical and life sciences marketing agencies with deep expertise and transaction experience for all types of Marketing Agencies and Medical Communications firms, such as Agency of Record (AORs), Strategy, Creative, PR/Strategic/Corporate Communications, Digital/Traditional Media, and Omnichannel Marketing. Additionally, our team has significant experience advising healthcare clients across Software/SaaS, Martech, Adtech, Data/Insights, Market Access, and Tech-Enabled Solutions.