Welcome Lance Maerov

We are excited to welcome Lance Maerov as a Managing Director in our Technology, Media, Marketing, and Information Services (TMMIS) group of our U.S. Investment Banking team. Lance is a veteran dealmaker, joining us from Dinmont Ridge, a firm he founded in 2023 to focus on advising private equity and strategic investors.
 
Lance’s primary focus will be to expand Canaccord Genuity’s industry-leading marketing services and related technology advisory practice as businesses in these sectors continue to undergo transformational change driven by the convergence of artificial intelligence and digital transformation.
 
Prior to founding Dinmont Ridge, Lance led WPP’s Mergers, Acquisitions, and Investment activities across North America and LATAM. During his 20-year tenure at WPP, the world’s largest Advertising & Marketing Services company, Lance completed many of the firm’s most strategic acquisitions and investments.
 
Over the course of his career, Lance has successfully completed scores of acquisitions and investments, and has served on more than 50 boards in the media, technology, and marketing services sectors. The scope of his expertise spans investments across Advertising & Marketing Services, Technology Services, Film & Television Production, Music, Sports and AdTech. These investments included Globant (NYSE: GLOB), Bruin Sports Capital, Omniture (acquired by Adobe), Within (sold to Meta), Vice Media Group, 88 Rising, Media Rights Capital, TAPAD (sold to TeleNor), Imagine Entertainment, Visible World (sold to Comcast), and FullScreen Media (sold to AT&T) among others. 
 
Lance is widely regarded as one of the most experienced deal makers and investors in the Advertising, Media & Marketing Services industry, bringing a wealth of expertise and a proven track record.
 
Lance earned his MBA from Columbia University and a Bachelor of the Arts degree from the University of Vermont.
 
Based in our Downtown NY office until the move later this year, Lance’s appointment will enhance our coverage in advertising, marketing, and related technologies, while also helping to build out our media and entertainment practice. His extensive experience will also create additional buyside opportunities on behalf of PE firms and corporate clients alike. 
 
Please join us in extending a warm welcome to Lance and we look forward to supporting his continued success.