FirstAssist Group

FirstAssist is a health and wellbeing provider, delivering advice, care and insurance solutions to both individuals and businesses. The Company provides a full range of risk-managed solutions in the healthcare, wellbeing, business protection and advice markets.

The sale of its PMI business provides FirstAssist with the opportunity to accelerate the development of its Health and Wellbeing propositions, which have been at the heart of the business strategy since the management buy out in 2003. The Company will provide its range of Health and Wellbeing services to Standard Life Healthcare to support its customer offering, whilst marketing Standard Life Healthcare's PMI products as part of its broad-based health insurance and services portfolio.

Standard Life Healthcare has already entered into a formal agreement to distribute FirstAssist BusinessCare, Medical and Counselling Helplines and EAP's to its PMI customers and both companies are committed to developing this new collaborative relationship further, giving each organisation access to the other's product portfolios and distribution channels.

Canaccord Genuity acted as sole financial advisor to FirstAssist.