Direct Impact

Petsky Prunier is pleased to announce the sale of Direct Impact to Engauge , a new marketing solutions agency created by Halyard Capital in partnership with renowned industry leader Stan Rapp. Direct Impact is a leading database marketing and analytics agency, offering clients a comprehensive suite of database services that include building, hosting and maintaining marketing databases as well as providing marketing strategies developed through business intelligence and data analytics.

A team from Petsky Prunier LLC, led by Michael Petsky, served as exclusive financial advisor to Direct Impact and initiated, structured and negotiated the transaction on behalf of the company.

We welcome the opportunity to discuss this transaction with you, and become better acquainted with your firm, its strategic objectives, and how we might work together.

ADDITIONAL RESOURCES

• Direct Impact
• Halyard Capital
• Engauge