Alloy

Petsky Prunier is pleased to announce it has advised Alloy, Inc. (Nasdaq: ALOY), one of the country's largest providers of targeted media and marketing programs, on the divestiture of its FrontLine in-store marketing division to Acosta Sales & Marketing.

FrontLine Marketing is a leading national in-store advertising network and shopper marketing company that provides manufacturers and retailers with new methods to attract consumers and increase product sales and profitability. FrontLine’s solutions include front-end, pharmacy, healthy living and welcome center displays located in more than 8,000 grocery and pharmacy retailers nationally, including Kroger, SUPERVALU, Safeway, Food Lion and Winn-Dixie, among others. The company has presence in highly-visible and well-trafficked perimeter and point-of-sale locations throughout the store, enabling manufacturer clients and retail partners to drive trial of new products and achieve incremental sales.

Acosta plans to expand FrontLine’s industry-leading suite of shopper marketing tools to new retailers and trade classes. With the acquisition of FrontLine, Acosta’s marketing services now cover the entire “path to purchase,” from insights and analysis to broad-based sales and marketing activation programs.

The FrontLine business was purchased by Alloy in 2007 and its sales and profitability have grown consistently. The in-store business, however, was identified as non-core to the parent’s long-term vision and its sale yielded significant proceeds for Alloy.

A team from Petsky Prunier served as Alloy’s exclusive financial advisor.

ADDITIONAL RESOURCES

• Frontline Marketing
• Acosta Sales & Marketing